During the state by state cannabis legalization process, our team created specific campaigns to congratulated and provide road maps to finding the best cannabis products using the Weedmaps app. Because of legal restrictions and federal issues, we were limited to outdoor billboards, bus wraps, paid digital banners and paid/organic social. Below are the simple concepts that utilize the smile icon that Weedmaps logo.
Social Media Component
Out of Home Billboards that ran state-wide.
Jan 01 Smile It's Legal LA OOH
Jan 01 Smile It's Legal LA OOH vertical banners
Jan 01 Smile It's Legal OOH
San Fransisco Legalization Bus Wrap
Dope Page Takeover