Oakley 2016 Olympics Campaign Green Fade Campaign

Oakley created the Green Fade PRIZM collection for the 2016 Olympics. We were tasked to find a way to feature the PRIZM technology while honoring the olympic traditions of athletes and their country. Our team came up with a simple solution. “The flag” After every event, no matter what the discipline, the winning athlete celebrates by grabbing their nation's flag and wrapping themselves while waving to the crowd as they take a victory lap. We just follow our sponsored athletes and when they won, we feature them in their Oakley eyewear and their nation’s flag. And if and when possible, feature other athletes that just happen to be wearing Oakleys too. It was successful to say the least. The campaign just naturally merged with the olympic spirit of patriotic celebration. Our social team took the lead and just started featuring every athlete celebrating with their flag. This is the definition of what an organic integrated campaign should be.

Flag Social Media Posts: To celebrate the Olympics, the athletes, and countries participating, Oakley posted winning athletes holding up their country's flag. No product info, no Green Fade plug. Just the indirect association of Oakley's flag campaign.
#TEAMOAKLEY
Green Fade Social Media Posts: Prior to and during the 2016 Summer Olympics, Oakley posted sponsored and non-sponsored athletes competing during their events and at the Oakley Safe House. No product info, no sale, nothing but the moment. Pure celebration of the Olympics.
#TEAMOAKLEY
Green Fade Flag Safe House Fence Design
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Green Fade Flag Campaign Digital, Print, OOH
Oakley Olympic Safe House Tour Video
Oakley Green Fade "How It's Made" Video
Olympic Flag Accesories Microbag
Green Fade Limited Edition patriotic Icons for Olympic athletes only. When the athletes arrived at the Oakley Safe House, they could customize their Green Fade favorite eyewear including their countries flag Icons. 
Oakley Store POS
Oakley Store POS
Green Fade Flag OOH
Green Fade Flag Store Display
Green Fade Flag In-store Display
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