I-CAT is the Ferrari of the 3D cone beam imaging dental world. It has the best detail, and the fastest scan of any other competitors. But the competitors are cheap and they have been bashing brand calling the electric chair. Our team created testimonial campaign that modernized the brand and used key opinion leaders voices to back up the benefits that had been forgotten. We used static digital ads, conquest banners, and social media to hammer home how important the i-CAT system is to everyone's business.
Digital Ad featured in dental catalog where most of the content is lower funnel ready to purchase customers.
Digital Ad featured in dental catalog where most of the content is lower funnel ready to purchase customers.
Additional digital ads featuring key opinion leaders that most dentists know and respect.
Social media post