#1 IN CUSTOMER LOYALTY
Everybody doesn’t have to know when it started. Or on what spot, or by what fan, or student, or dorm, exactly. Most likely there are competing stories anyway. Not everybody has to be there at the exact minute. Unless the exact minute is what it’s about. A tradition might only have a little bit to do with who, or what, or when, or how. What makes a school tradition matter, every game day, every year, every student in every seat—and what every fan knows from age zero—is why.
Everybody doesn’t have to know when it started. Or on what spot, or by what fan, or student, or dorm, exactly. Most likely there are competing stories anyway. Not everybody has to be there at the exact minute. Unless the exact minute is what it’s about. A tradition might only have a little bit to do with who, or what, or when, or how. What makes a school tradition matter, every game day, every year, every student in every seat—and what every fan knows from age zero—is why.
#1 IN CUSTOMER LOYALTY
The words were written a hundred years ago. And for each of those hundred years, when the band picks up their instruments, students alumni and fans have risen from these seats to do the Chop, the Chomp, the O, the U, the Frog, the Wolf. You sway, you chant, you jump. You make the words dirty. And you don’t have to know the guy next to you. Because during that war cry, that fight song, that anthem, you’re the same as everyone who’s ever sung it, just as loud, at every game, for each of those hundred years.
The words were written a hundred years ago. And for each of those hundred years, when the band picks up their instruments, students alumni and fans have risen from these seats to do the Chop, the Chomp, the O, the U, the Frog, the Wolf. You sway, you chant, you jump. You make the words dirty. And you don’t have to know the guy next to you. Because during that war cry, that fight song, that anthem, you’re the same as everyone who’s ever sung it, just as loud, at every game, for each of those hundred years.
#1 IN CUSTOMER LOYALTY
The red and black. The gold and blue. The orange. The green. The hallowed colors get worn, flown, layered, painted on the face and chest. School colors are a place. A time. You wear them on the inside as much as the outside, whether you went to the school or not. And they’re only a little bit for you, because you don’t need reminding. But that other team, walking on your field, with every last player facing an entire swaying sea of two-color pride? They need to know they’re as far away from home as they can get.
The red and black. The gold and blue. The orange. The green. The hallowed colors get worn, flown, layered, painted on the face and chest. School colors are a place. A time. You wear them on the inside as much as the outside, whether you went to the school or not. And they’re only a little bit for you, because you don’t need reminding. But that other team, walking on your field, with every last player facing an entire swaying sea of two-color pride? They need to know they’re as far away from home as they can get.
#1 IN CUSTOMER LOYALTY
Loyalty isn’t just something you feel on game day. It’s not in your heart just after a touchdown, or in your bones just after a win. It isn’t on your mind just at the 50 yard line. Or part of your memory only in the stadium. Loyalty isn’t just in the traditions, the trophies, the Bowls or the tailgates. It isn’t in the seats, on the face of the ticket, or on the grill by the truck in the parking lot. It isn’t just in any one of those places. But, on game days, those sure are some fun spots to look.
Loyalty isn’t just something you feel on game day. It’s not in your heart just after a touchdown, or in your bones just after a win. It isn’t on your mind just at the 50 yard line. Or part of your memory only in the stadium. Loyalty isn’t just in the traditions, the trophies, the Bowls or the tailgates. It isn’t in the seats, on the face of the ticket, or on the grill by the truck in the parking lot. It isn’t just in any one of those places. But, on game days, those sure are some fun spots to look.