#1 IN CUSTOMER LOYALTY
The words were written a hundred years ago. And for each of those hundred years, when the band picks up their instruments, students alumni and fans have risen from these seats to do the Chop, the Chomp, the O, the U, the Frog, the Wolf. You sway, you chant, you jump. You make the words dirty. And you don’t have to know the guy next to you. Because during that war cry, that fight song, that anthem, you’re the same as everyone who’s ever sung it, just as loud, at every game, for each of those hundred years.