You've been brainwashed to believe that the artificial flavors & colored sports drinks are the best thing for hydration. This campaign calls for everyone to snap out it and grab a All Natural Body Armor Sports Drink.
Hype-dration drinks are a class of beverages owned by mega-companies known to pump artificial colors, flavorings and of sodium into their products. These companies spend millions of dollars to brainwash you into thinking inferior ingredients are a good thing to put into athletes’ bodies. Hype-dration has become a mainstream component of an $8 billion industry, whose marketing often rlies on superficial endorsements by professional athletes and in-authentic stunts like dunking coaches with their liquid after big game wins. Often times. these beverages make up for their scary ingredients with flashy colors and names meant to distract and hype-notize consumers who don’t know better. 
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